Communicating AI Value to Stakeholders

Use GenAI outputs to craft compelling business narratives and influence decisions.

Pillar

People – Mindset, Leadership & Change

Overview

This course helps professionals develop skills to effectively communicate the value and impact of Generative AI initiatives to diverse stakeholders. Participants will learn how to translate AI outputs into clear, persuasive business narratives that drive informed decision-making.

Learning Objectives

Participants will be able to:

• Understand stakeholder perspectives and information needs

• Interpret and contextualize GenAI-generated data and insights

• Craft compelling narratives that demonstrate AI value

• Use storytelling techniques to influence and engage stakeholders

• Address concerns and questions about AI projects confidently

Target Audience

• Business analysts and project managers

• AI program leaders and communicators

• Marketing and corporate communications teams

• Executives and decision-makers involved in AI initiatives

Duration

20 hours over 4 days (5 hours per day)

Delivery Format

• Interactive lectures and group discussions

• Hands-on narrative development exercises

• Role-playing stakeholder engagement scenarios

Materials Provided

• Communication frameworks and templates

• Sample AI business cases and reports

• Workshop workbook

• Certificate of completion

Outcomes

• Translate AI insights into impactful business stories

• Engage stakeholders with clarity and confidence

• Enhance buy-in and support for AI projects

• Build effective communication strategies around AI initiatives

Outline / Content

Day 1: Understanding Stakeholders and AI Value

• Identifying key stakeholders and their interests

• Overview of GenAI outputs and business implications

• Challenges in communicating AI value

Day 2: Crafting Compelling AI Narratives

• Storytelling principles for business communication

• Structuring messages for clarity and impact

• Using data visualization to support narratives

Day 3: Engaging and Influencing Stakeholders

• Techniques for persuasive communication

• Handling objections and concerns

• Role-play: stakeholder presentations and Q&A

Day 4: Building Sustainable Communication Practices

• Developing ongoing communication plans

• Leveraging AI tools for content creation

• Measuring communication effectiveness